- Project THE PREMIER HOUSE (HYUNDAI DEPARTMENT)
- Location Mok dong, Yangchun gu, Seoul
- Client Hyundai Department
- Role Art Direction, Space Identity, Brand Identity
- Status Completion, 2018.07
- Program Retail
- Creative Director Park Kee Min, Jung Jin Ho
- SI Design Team Yoo Seul Gi, Kim Yeon Ju
- BI Design Team Choi Su Ji
- Photographer Choi Yong Joon
Yoo Seul Gi
BXSI Director
The project was pleasant as I imagined various aspects of the space to be seen from various perspectives.
오가는 여러 시선에서 보일 공간의 다양한 모습을 상상하며 즐거웠던 프로젝트.
Kim Yeon Ju
BXSI Designer
It is a space where you can enjoy various sequences through unique layouts that have played on large axes.
큰 축을 틀어준 독특한 레이아웃을 통해 다양한 시퀀스에서의 재미를 느껴볼 수 있는 공간.