- Project BEAUTY IN BOW (HYUNDAI DEPARTMENT)
- Location Samseong dong, Gangnam gu, Seoul
- Client Hyundai Department
- Role Art Direction, Space Identity, Brand Identity
- Status Completion, 2018.06
- Program Retail, Select shop
- Creative Director Park Kee Min, Jung Jin Ho
- SI Design Team Yoo Seul Gi
- BI Design Team Choi Su Ji
- Photographer Choi Yong Joon
Yoo Seul Gi
A project that was able to melt deeper into the brand as well as space.
공간뿐만이 아니라 브랜드에 더 깊이 녹아들어 작업할 수 있었던 프로젝트.