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  • Project OSULLOC TEASHOP
  • Location Busan Centum City Shinsagae
  • Client AMORE PACIFIC
  • Role Art Direction, Space Identity
  • Status Completion, 2019.04
  • Program Tea shop
  • Creative Director Park Kee Min, Jung Jin Ho
  • SI Design Team Kim Jun Yeong
  • Photographer Choi Yong Joon
Cover Image

Kim Jun Young

BXSI Designer

The concern about brand identity, which was as deep as the long breath of nearly nine months, was a valuable experience that was able to penetrate every detail of the space and produce results.
The concern about brand identity, which was as deep as the long breath of nearly nine months, was a valuable experience that allowed us to penetrate every detail of the OSULLOC space and produce results.
9개월 가까이의 긴 호흡만큼이나 깊었던 브랜드 정체성에 대한 고민이 오설록 공간 안에서 사소한 것 하나까지 스며들어 결과물을 낼 수 있었던 소중한 경험이었습니다.