• Project 291 PHOTOGRAPHS’ (LOTTE DEPARTMENT)
  • Location Sincheon dong, Songpa-gu, Seoul
  • Client 291 PHOTOGRAPHS’
  • Role Art Direction, Space Identity, Brand Identity
  • Status Completion, 2019.06
  • Program Photo & Camera
  • Creative Director Park Kee Min, Jung Jin Ho
  • SI Design Team Yoo Seul Gi, Kim Yeon Ju,
    Yun Jeong Hwan
  • BI Design Team Park Hye Rin
  • Photographer Choi Yong Joon
Cover Image

Yoo Seul Gi

BXSI Manager

The space, the pictures, and the space that people wanted to melt into one with their own colors.
공간, 사진, 사람이 서로 각자의 색을 담고 하나로 녹아들길 바랐던 공간.

Cover Image

Kim Yeon Ju

BXSI Designer

I tried to make sure that the results of my numerous worries were made entirely of the intended space.
수많은 고민의 결과물들이 의도했던 그대로의 공간으로 온전히 만들어질 수 있도록 노력했던.